Northr
Northr Launch
Pulse · venture dashboard
● Updated 24 June 2026 · refreshed ~10:00 & ~19:00
Day 20 of Northr Launch
Internal team dashboard, please don't share the link outside Ivo, Elena, Nikki, Miro.
Cash collected
€1,164
incl. €300 off-platform (TMB, bank); rest payments platform
Care MRR
€24/mo
Food Addiction €19 + Boyzone €5 (sub broken, card suspended); + €40/mo build instalment (ends Nov)
ARR run-rate
€288
€1,272 incl. signed-pending (Kameli €29 + Champions €19 + Kapitanovi €19 + Rakadiko €15)
Spent to date
€255
AI engine + asset gen + fees
Net position
+€909
cash-positive · €900+ committed
Cold sends this week
0
red flag: new ISO week, constraint is send approval not builds; rep portals (Rosica primary, Bobi staged) + Karnobat via Bobi carry the cold lane, warm sends gated

Hard commitments · closed deals, payment link unpaid, tracked apart from cash collected

Rakadiko link unpaidclosed by Elena 19 Jun; €200 build + €15 first-month care€215
Total hard commitments€215
A hard commitment is a closed deal where the client has committed and the payment link is minted but not yet paid. Tracked here, separate from Cash collected, so the actual-revenue figure stays clean. The moment a payment lands it drops from here and flows into Cash collected, never double-counted.

Pipeline funnel

Approached = demo link or pitch actually delivered. The constraint: 75 demos built, 24 sent or pitched. Newest live: I & M Mebel (Elena, bespoke furniture, Sliven/Straldzha), Lisy's Mugs (Ivo priority, handmade-gift brand), Tako Gumi (Karnobat 24/7 roadside + tyres), Svezhest cleaning (first rep chat-intake demo, into Elena's portal), Skarata na Malev (charcoal-grill, Skutare), Animal Hope Bavaria (German rescue charity, Ivo request), Digital Nomads community landing, Life Partners Plovdiv (insurance broker, three-language BG/EN/DE), Malkiya Yavor (Ivo on-site demo, Plovdiv). On 23 Jun, Elena pulled 7 already-built Karnobat demos (Bistro Perla, Doner House, Skara pri Ben, Barzo Toplo Vkusno, Car Wash Poseidon, Avtoserviz Georgiev, Shehlare) out of cold inventory into tracked client channels, hers to work and send. Abini Body is now a free showcase for a rep (Yana), not a paying client. The 22 Jun board review parked the Shumen textile trio (Atelier SiMoni, Solo Tekstil, Veera Home) as they are Yana's competitors, and removed Beluga (owner works for a web-build company). The cold lane now runs through the rep channels (Elena's Karnobat patch, Rosica, Bobi); warm sends stay gated. Declined or parked: ~13 (Shumen trio, Beluga, Ultra Design, PhiBrows, Sevlievo, Savoy, Amellia, Zora, Sozopol, Coffee and go; several doors open).

Revenue since inception · 5 Jun 2026, daily

Collected per day Cumulative revenue Cumulative spend ▲ cash-positive 10 Jun, day 6

Revenue

Kameli Club build paid 10 Jun€400
Champions Lab build paid 16 Jun€200
Kapitanovi build platform 18 Juncare €19 month 1 paid in cash; cash by design, no card sub€200
Boyzone care plan sub brokencard suspended; recreate €5/mo on Bobby's own card€5/mo
Food Addiction care plan active€19/mo
Food Addiction build, 6×40 1/6 paid€40/mo
TMB Smart consult, 1st payment bank 17 Jun€300
TMB Smart consult, 2nd payment value-gated€300
Champions Lab care plan at go-live€19/mo
Kapitanovi care plan 1st mo paid, off-season €10€19/mo
Kameli Club care plan at domain handover€29/mo
Rakadiko care plan from next month€15/mo
Brilliantin owner sign-offsold by Elena: €350 build + €20/mo; awaiting father (owner) sign-off€350
Rambo, mobile service collectingwon: build 5×€20 (~€100) + €15/mo care, instalments via Elena€100
BusinessTax + Terzieva care Niki's, free build€19 or €29/mo each, their choice, not triggeredTBD
Amari Park build partner sign-offoffer €300 (from €500); the 3% revenue deal is a separate company, not the site. Maria #2 unpriced€300
Collected / committed€1,164 / €1,100+

Expenses

AI engine subscriptionrecurring, the engine of the factory€180/mo
AI asset generation, video + imageto date, for the social clip packs€58
Payment processing fees est ~2%€17
Hosting, lead-scan API, domains€0
Total to date€255
In €1,164 Out €255 Care MRR covers 13% of monthly burn
This week
  • Board review 22 Jun: Ivo + Elena cleaned the pipeline into one authoritative state (confirmed-facts), the new top authority
  • Rambo confirmed won: build 5×€20 + €15/mo care, Elena collecting; Brilliantin sold €350 + €20/mo, owner sign-off pending
  • Kapitanovi care is paid in cash by design, not a broken link; Kameli double-€400 explained, one refunded, net €400
  • Cleaned out: Beluga removed (owner runs a web shop), Shumen textile trio parked (they are our rep Yana's competitors)
  • New demos live this week: I & M Mebel (bespoke furniture, Elena, newest), Tako Gumi (Karnobat 24/7 roadside + tyres, Elena), Lisy's Mugs (Ivo's friend, handmade gifts); all awaiting send
  • Karnobat patch activated: Elena pulled 7 already-built demos into tracked client channels, hers to work and send
  • Cash €1,164 in, net +€909; no new collection this week; money not freshly re-read from the payments platform this run (no live read available), carried from the last sync
Watch
  • Collection-rail crisis: personal card / wallet suspended; cash (Food Addiction, Kapitanovi) + the €5 Boyzone sub cannot reach the company, an Ivo decision
  • Boyzone €5/mo sub broken (card suspended); recreate on Bobby's own card
  • Kameli site went live before the €29 care was paid; chasing it now, feeds the new go-live-after-care rule
  • Zero new cold sends: the constraint is send approval, not builds; rep portals (Rosica, Bobi) are the new cold lane
Path to MRR breakeven
  • Burn ~€180/mo vs care MRR €24
  • Kameli 29 + Champions 19 + Kapitanovi 19 + Rakadiko 15 pending; ~2 more covers it
  • Builds already cover the burn; MRR is the moat
13% of the way to MRR breakeven
Mission Control · the full picture: open loops, initiatives, automation health

Open loops · who is waiting on what

ivoCollection rail the binding constraint: personal card/wallet suspended; cash (Food Addiction, Kapitanovi) + €5 Boyzone cannot reach the company. Pick a real rail
ivoBoyzone €5/mo sub broken; recreate the recurring link on Bobby's own card
ivoKameli collect the first €29 care month, chasing
ivoChampions Lab send domain choices + fine-tune photos + social; care link on the domain pick
ivoMalkiya Yavor manager liked it; bottleneck is Ivo sending the email to the owner
ivoSkarata na Malev + Animal Hope deployed; confirm IG/FB, then Ivo review + price + send
sendI & M Mebel + Tako Gumi + Lisy's Mugs built + live; I & M Mebel (new, Elena) + Tako Gumi waiting on Elena to send, Lisy's Mugs (Ivo's friend) awaiting Ivo review
ivoDigital Nomads + TeachyPlanet wire the form / get the contact number from Niki, then send
ivoNiki care plans BusinessTax + Terzieva €19/29 each on their choice; trigger the domain transfer; Terzieva domain renews before 2 Jul, do not let it lapse
sendRakadiko + Coffee Delmar brothers; Elena to pursue the annual upfront, collect, then go live
replyBrilliantin sold; awaiting the father (owner) sign-off, then go live
replyBogdanovi · Elegance · Villa Tanita · Kalina i Milan sent, awaiting replies; Kalina i Milan +5 nudge due today (Elena); apply the cadence, then park if silent
sendKarnobat patch + rep lane 7 Karnobat demos now in tracked channels for Elena to work (supply missing contacts, then send); Rosica pack ready, Bobi staged; Shumen trio parked
Pill = what unblocks it. Send and price loops stop for Ivo, reply loops sit with the client, the dark pill is an Ivo hands-on action. Recomputed twice daily from the ops ledger and the journey-state spine.

Strategic initiatives

Self-improving loop / reflection layershipped: journey-state spine + 3 alert-only agents + live journey board; let it run a week, then judge
Ambassador Programengine + rep portals shipped; reps on a free chat channel, Rosica primary, Bobi staged; send Rosica's pack (Elena, gated)
Off-platform payment remindersurgent with the rail crisis: list manual payers, schedule per-payer drafts
Domain automation loopshipped: first domain live end-to-end; next, re-verify the nameserver API on the next client
Location outreach, channel-splitKarnobat-via-Bobi pilot in flight; rep portals carry the personalised lane
New-city pipelineShumen textile parked (our rep Yana's competitors); next: pick the next town
Local listings care pillarfolders shared with Elena; next: per-client A/B/C comms
Clarity Sprint consult trackTMB kickoff done, 1st €300 in; deliver consult, Varna next
Social-media automation loopscoped, paid-ads tier in; warming, awaiting Ivo green-light
Rebuild / displacement playnext: more rebuild reps after Varna
Social clip packsnext: launch the brand-starter add-on
Full picture / Mission Controlnext: adopt the session close-out recap
Action-items boardnext: backfill Elena on missing channels
Reach-100k SMB playnext: badges + referrals layer first
Dot: green active, amber warming, grey idle, red blocked. Source: INITIATIVES.md register.

Automation health

Field-intake sweephourly · ok
Pulse refresh~10:00 & ~19:00 · ok
Journey-state reconciler + board06:30 / twice daily · ok
Reply capture13:15 + 21:15 · ok
Care-delivery auditorMon 06:45 · ok
Payments-due + stale-loop watchdogdaily · ok
Action-items board + work boarddaily · ok
Core loops all green, 24 tasks active, 39 paused (completed one-time builds + superseded loops). Green = ran on schedule, amber = overdue, grey = pending. Recomputed twice daily.
Business closed, by owner · who closed the €1,164 collected so far; attribution inferred from the ops ledger, not yet a tracked field

Collected revenue, by closer

Elena€664
57% · Kameli, Kapitanovi, Food Addiction, Boyzone
Ivo€500
43% · TMB Smart consult, Champions Lab
Automated campaigns€0
0% · nothing closed yet without a human in the loop
Closer = who carried the deal to paid, not where the lead came from. Champions Lab was a cold-campaign lead that Ivo closed by hand, so campaigns have sourced leads but not yet closed one hands-free. Growing the automated share is the distribution-moat goal.

People engaged

Elena€664 closed · active
Ivo€500 closed · active
Yani€0 · engaged, no close yet
Galin€0 · Varna spa consult in pipeline
Hristo€0 · not yet aligned
TRACKING GAP: closer / source is inferred from each client's relationship in the ledger, not a recorded field. Amari Park (offer out, partner sign-off; the 3% deal is a separate company, not the site) has no recorded closer. The field-intake sweep now captures closer + source on each win and flags any it cannot attribute.
Northr Pulse · Northr Launch vertical · sources: ops ledger + initiatives register + payments platform · processing fees estimated at ~2% · refreshed by the twice-daily runs (~10:00 & ~19:00).