Northr
Northr Launch
Pulse · venture dashboard
● Updated 15 June 2026 · refreshed daily ~08:00
Day 11 of Northr Launch
Internal team dashboard, please don't share the link outside Ivo, Elena, Nikki, Miro.
Cash collected
€464
net of refunds, payments platform
Care MRR
€24/mo
+ €40/mo instalment (ends Nov)
ARR run-rate
€288
€636 incl. signed-pending (Kameli €29)
Spent to date
€247
AI engine + asset gen + fees
Net position
+€217
cash-positive · €400+ committed
Cold sends this week
0
new ISO week; 13-demo kickbox wave built + live, gated on send

Pipeline funnel

Approached = demo link or pitch actually delivered. The constraint: 56 demos built, 20 sent or pitched. Karlovo wave going out (3 sent, 2 pitched by call); a 13-demo kickbox wave is built and live, gated on send approval. Declined or parked: 5 (Ultra Design, PhiBrows, Rambo, Hotel Central, Sevlievo, doors open).

Revenue since inception · 5 Jun 2026, daily

Collected per day Cumulative revenue Cumulative spend ▲ cash-positive 7 Jun, day 3

Revenue

Kameli Club build paid 7 Jun€400
Boyzone care plan active€5/mo
Food Addiction care plan active€19/mo
Food Addiction build, 6×40 1/6 paid€40/mo
Amellia Garden build due 15 Jun€200
Kameli Club care plan at domain handover€29/mo
Unpriced wins: Savoy, Maria #2, Amari (3% care)+ Pinus Villas opportunity ~€2,300, unconfirmedTBD
Collected / committed€464 / €400+

Expenses

AI engine subscriptionrecurring, the engine of the factory€180/mo
AI asset generation, video + imageto date, for the social clip packs€58
Payment processing fees est ~2%€9
Hosting, lead-scan API, domains€0
Total to date€247
In €464 Out €247 Care MRR covers 13% of monthly burn
This week
  • Kickbox vertical launched: 13 bilingual club demos live
  • Karlovo wave going out: 3 sent, Hotel Central + Tonchevi pitched
  • Cash-positive holds: €464 in, net +€217; Amari closed-won
Watch
  • 0 cold sends this week, 13 kickbox demos gated on send
  • Amellia €200 due today 15 Jun, collect it
  • Cancel FA build sub ~Nov; Kameli €29/mo at handover
Path to MRR breakeven
  • Burn ~€180/mo vs care MRR €24
  • Kameli 29 + Amari % + ~5 plans at €19-29 covers it
  • Builds already cover the burn; MRR is the moat
13% of the way to MRR breakeven
Northr Pulse · Northr Launch vertical · sources: ops ledger + payments platform · processing fees estimated at ~2% · refreshed by the daily 08:00 run.