Northr Pulse

Cash collected

€1,364

incl. €300 off-platform (TMB, bank); rest payments platform

Care MRR

€24/mo

Food Addiction €19 + Boyzone €5 (sub broken, card suspended); + €40/mo build instalment (ends Nov)

ARR run-rate

€288

€1,272 incl. signed-pending (Kameli €29 + Champions €19 + Kapitanovi €19 + Rakadiko €15)

Spent to date

€259

AI engine + asset gen + fees

Net position

+€1,105

cash-positive · €1,050+ committed

Cold sends this week

red flag: new ISO week, constraint is send approval not builds; rep portals (Rosica primary, Bobi staged) + Karnobat via Bobi carry the cold lane, warm sends gated

Pipeline funnel

Approached = demo link or pitch actually delivered. The constraint: 76 demos built, 24 sent or pitched. Newest live: Kondio (Ivo's client, personal brand for an investment consultant, BG default + Spanish toggle), I & M Mebel (Elena, bespoke furniture, Sliven/Straldzha), Lisy's Mugs (Ivo priority, handmade-gift brand), Tako Gumi (Karnobat 24/7 roadside + tyres), Svezhest cleaning (first rep chat-intake demo, into Elena's portal), Skarata na Malev (charcoal-grill, Skutare), Animal Hope Bavaria (German rescue charity, Ivo request), Digital Nomads community landing, Life Partners Plovdiv (insurance broker, three-language BG/EN/DE), Malkiya Yavor (Ivo on-site demo, Plovdiv). On 23 Jun, Elena pulled 7 already-built Karnobat demos (Bistro Perla, Doner House, Skara pri Ben, Barzo Toplo Vkusno, Car Wash Poseidon, Avtoserviz Georgiev, Shehlare) out of cold inventory into tracked client channels, hers to work and send. Abini Body is now a free showcase for a rep (Yana), not a paying client. The 22 Jun board review parked the Shumen textile trio (Atelier SiMoni, Solo Tekstil, Veera Home) as they are Yana's competitors, and removed Beluga (owner works for a web-build company). The cold lane now runs through the rep channels (Elena's Karnobat patch, Rosica, Bobi); warm sends stay gated. Declined or parked: ~14 (Villa Tanita just declined: no revenue yet, Booking-only, may re-open pre-season; plus Shumen trio, Beluga, Ultra Design, PhiBrows, Sevlievo, Savoy, Amellia, Zora, Sozopol, Coffee and go; several doors open).

Revenue since inception · 5 Jun 2026, daily

Collected per day Cumulative revenue Cumulative spend ▲ cash-positive 10 Jun, day 6

Revenue

Kameli Club build paid 10 Jun€400

Champions Lab build paid 16 Jun€200

Kapitanovi build platform 18 Juncare €19 month 1 paid in cash; cash by design, no card sub€200

Rakadiko build paid 24 Jun€200 build landed on the platform today; care €15/mo starts next month, billed by Elena€200

Boyzone care plan sub brokencard suspended; recreate €5/mo on Bobby's own card€5/mo

Food Addiction care plan active€19/mo

Food Addiction build, 6×40 1/6 paid€40/mo

TMB Smart consult, 1st payment bank 17 Jun€300

TMB Smart consult, 2nd payment value-gated€300

Champions Lab care plan at go-live€19/mo

Kapitanovi care plan 1st mo paid, off-season €10€19/mo

Kameli Club care plan at domain handover€29/mo

Rakadiko care plan from next month€15/mo

Brilliantin owner sign-offsold by Elena: €350 build + €20/mo; awaiting father (owner) sign-off€350

Rambo, mobile service collectingwon: build 5×€20 (~€100) + €15/mo care, instalments via Elena€100

BusinessTax + Terzieva care Niki's, free build€19 or €29/mo each, their choice, not triggeredTBD

Amari Park build partner sign-offoffer €300 (from €500); the 3% revenue deal is a separate company, not the site. Maria #2 unpriced€300

Collected / committed€1,364 / €1,050+

Expenses

AI engine subscriptionrecurring, the engine of the factory€180/mo

AI asset generation, video + imageto date, for the social clip packs€58

Payment processing fees est ~2%€21

Hosting, lead-scan API, domains€0

Total to date€259

In €1,364 Out €259 Care MRR covers 13% of monthly burn

This week

Rakadiko build paid: the €200 landed on the payments platform today, so it leaves hard commitments and flows into collected; care €15/mo starts next month, billed by Elena
Kondio went live (Ivo's client, personal brand for an investment consultant, BG default + Spanish); Ivo reviews spelling, palette, contacts before send
Rambo confirmed won: build 5×€20 + €15/mo care, Elena collecting; Brilliantin sold €350 + €20/mo, owner sign-off pending
Kapitanovi care is paid in cash by design, not a broken link; new logo wired onto the live site today
New demos live this week: I & M Mebel (bespoke furniture, Elena), Tako Gumi (Karnobat 24/7 roadside + tyres, Elena), Lisy's Mugs (Ivo's friend, handmade gifts); all awaiting send
Karnobat patch activated: Elena pulled 7 already-built demos into tracked client channels, hers to work and send
Cash €1,364 in, net +€1,105; money freshly re-read from the payments platform this run (one new €200 build payment since the last sync)

Watch

Collection-rail crisis: personal card / wallet suspended; cash (Food Addiction, Kapitanovi) + the €5 Boyzone sub cannot reach the company, an Ivo decision
Boyzone €5/mo sub broken (card suspended); recreate on Bobby's own card
Kameli site went live before the €29 care was paid; chasing it now, feeds the new go-live-after-care rule
Villa Tanita declined and archived: no revenue yet, Booking-only, kept for a pre-season re-open
Zero new cold sends: the constraint is send approval, not builds; rep portals (Rosica, Bobi) are the new cold lane

Path to MRR breakeven

Burn ~€180/mo vs care MRR €24
Kameli 29 + Champions 19 + Kapitanovi 19 + Rakadiko 15 pending; ~2 more covers it
Builds already cover the burn; MRR is the moat

13% of the way to MRR breakeven

Mission Control · the full picture: open loops, initiatives, automation health

Open loops · who is waiting on what

ivoCollection rail the binding constraint: personal card/wallet suspended; cash (Food Addiction, Kapitanovi) + €5 Boyzone cannot reach the company. Pick a real rail

ivoBoyzone €5/mo sub broken; recreate the recurring link on Bobby's own card

ivoKameli collect the first €29 care month, chasing

ivoChampions Lab send domain choices + fine-tune photos + social; care link on the domain pick

ivoMalkiya Yavor manager liked it; bottleneck is Ivo sending the email to the owner

ivoKondio + Skarata na Malev + Animal Hope Kondio: confirm spelling + palette, supply phone + email; Skarata + Animal Hope: confirm IG/FB; then Ivo review + price + send

sendI & M Mebel + Tako Gumi + Lisy's Mugs built + live; I & M Mebel (new, Elena) + Tako Gumi waiting on Elena to send, Lisy's Mugs (Ivo's friend) awaiting Ivo review

ivoDigital Nomads + TeachyPlanet wire the form / get the contact number from Niki, then send

ivoNiki care plans BusinessTax + Terzieva €19/29 each on their choice; trigger the domain transfer; Terzieva domain renews before 2 Jul, do not let it lapse

replyRakadiko + Coffee Delmar Rakadiko build paid, care bills next month; Elena to finish the menu-price edit (type legible prices). Coffee Delmar, brother, still closing the annual upfront

replyBrilliantin sold; awaiting the father (owner) sign-off, then go live

replyBogdanovi · Elegance · Kalina i Milan sent, awaiting replies; Kalina i Milan +5 nudge sent, +10 due ~29 Jun (Elena); apply the cadence, then park if silent

sendKarnobat patch + rep lane 7 Karnobat demos now in tracked channels for Elena to work (supply missing contacts, then send); Rosica pack ready, Bobi staged; Shumen trio parked

Pill = what unblocks it. Send and price loops stop for Ivo, reply loops sit with the client, the dark pill is an Ivo hands-on action. Recomputed twice daily from the ops ledger and the journey-state spine.

Strategic initiatives

Self-improving loop / reflection layershipped: journey-state spine + 3 alert-only agents + live journey board; let it run a week, then judge

Ambassador Programengine + rep portals shipped; reps on a free chat channel, Rosica primary, Bobi staged; send Rosica's pack (Elena, gated)

Off-platform payment remindersurgent with the rail crisis: list manual payers, schedule per-payer drafts

Domain automation loopshipped: first domain live end-to-end; next, re-verify the nameserver API on the next client

Location outreach, channel-splitKarnobat-via-Bobi pilot in flight; rep portals carry the personalised lane

New-city pipelineShumen textile parked (our rep Yana's competitors); next: pick the next town

Local listings care pillarfolders shared with Elena; next: per-client A/B/C comms

Clarity Sprint consult trackTMB kickoff done, 1st €300 in; deliver consult, Varna next

Social-media automation loopscoped, paid-ads tier in; warming, awaiting Ivo green-light

Rebuild / displacement playnext: more rebuild reps after Varna

Social clip packsnext: launch the brand-starter add-on

Full picture / Mission Controlnext: adopt the session close-out recap

Action-items boardnext: backfill Elena on missing channels

Reach-100k SMB playnext: badges + referrals layer first

Dot: green active, amber warming, grey idle, red blocked. Source: INITIATIVES.md register.

Automation health

Field-intake sweephourly · ok

Pulse refresh~10:00 & ~19:00 · ok

Journey-state reconciler + board06:30 / twice daily · ok

Reply capture13:15 + 21:15 · ok

Care-delivery auditorMon 06:45 · ok

Payments-due + stale-loop watchdogdaily · ok

Action-items board + work boarddaily · ok

Core loops all green, 24 tasks active, 39 paused (completed one-time builds + superseded loops). Green = ran on schedule, amber = overdue, grey = pending. Recomputed twice daily.

Business closed, by owner · who closed the €1,364 collected so far; attribution inferred from the ops ledger, not yet a tracked field

Collected revenue, by closer

Elena€864

63% · Kameli, Kapitanovi, Rakadiko, Food Addiction, Boyzone

Ivo€500

37% · TMB Smart consult, Champions Lab

Automated campaigns€0

0% · nothing closed yet without a human in the loop

Closer = who carried the deal to paid, not where the lead came from. Champions Lab was a cold-campaign lead that Ivo closed by hand, so campaigns have sourced leads but not yet closed one hands-free. Growing the automated share is the distribution-moat goal.

People engaged

Elena€864 closed · active

Ivo€500 closed · active

Yani€0 · engaged, no close yet

Galin€0 · Varna spa consult in pipeline

Hristo€0 · not yet aligned

TRACKING GAP: closer / source is inferred from each client's relationship in the ledger, not a recorded field. Amari Park (offer out, partner sign-off; the 3% deal is a separate company, not the site) has no recorded closer. The field-intake sweep now captures closer + source on each win and flags any it cannot attribute.

Northr Pulse · Northr Launch vertical · sources: ops ledger + initiatives register + payments platform · processing fees estimated at ~2% · refreshed by the twice-daily runs (~10:00 & ~19:00).