Northr
Northr Launch
Pulse · venture dashboard
● Updated 17 June 2026 · refreshed ~10:00 & ~19:00
Day 13 of Northr Launch
Internal team dashboard, please don't share the link outside Ivo, Elena, Nikki, Miro.
Cash collected
€1,183
incl. €519 off-platform (Kapitanovi, TMB); rest payments platform
Care MRR
€24/mo
+ €40/mo instalment (ends Nov)
ARR run-rate
€288
€1,092 incl. signed-pending (Kameli €29 + Champions €19 + Kapitanovi €19)
Spent to date
€251
AI engine + asset gen + fees
Net position
+€932
cash-positive · €900+ committed
Cold sends this week
0
red flag: week's gains were closes, not new sends; Karlovo + 13 kickbox gated, 2 day-3 nudges queued

Pipeline funnel

Approached = demo link or pitch actually delivered. The constraint: 57 demos built, 23 sent or pitched. Karlovo wave going out (3 sent, 2 pitched by call); a 13-demo kickbox wave is built and live, gated on send approval. Declined or parked: 9 (Ultra Design, PhiBrows, Rambo, Sevlievo, Savoy, Amellia, Zora, Sozopol, Coffee and go; several doors open).

Revenue since inception · 5 Jun 2026, daily

Collected per day Cumulative revenue Cumulative spend ▲ cash-positive 10 Jun, day 6

Revenue

Kameli Club build paid 10 Jun€400
Champions Lab build paid 16 Jun€200
Kapitanovi build + 1st-mo care cash 17 Jun€219
Boyzone care plan active€5/mo
Food Addiction care plan active€19/mo
Food Addiction build, 6×40 1/6 paid€40/mo
TMB Smart consult, 1st payment bank 17 Jun€300
TMB Smart consult, 2nd payment value-gated€300
Champions Lab care plan at go-live€19/mo
Kapitanovi care plan 1st mo paid, off-season €10€19/mo
Kameli Club care plan at domain handover€29/mo
Unpriced wins: Maria #2, Amari (3% care)Pinus Villas ~€2,300 opportunity parked, archive signed offTBD
Collected / committed€1,183 / €900+

Expenses

AI engine subscriptionrecurring, the engine of the factory€180/mo
AI asset generation, video + imageto date, for the social clip packs€58
Payment processing fees est ~2%€13
Hosting, lead-scan API, domains€0
Total to date€251
In €1,183 Out €251 Care MRR covers 13% of monthly burn
This week
  • Kapitanovi won: €219 cash, build + 1st-mo care, site live
  • Champions Lab won: €200 build paid, €19/mo at go-live
  • TMB Smart: 1st €300 paid (of €600 consult), bank
  • Cash €1,183 in, net +€932; three closes, zero new sends
Watch
  • Zero new cold sends this week: the constraint is send approval, not builds
  • Kapitanovi €219 cash with Elena, remit + set up recurring sub
  • Cancel FA build sub ~Nov; Kameli €29 + Champions €19 + Kapitanovi €19 pending
Path to MRR breakeven
  • Burn ~€180/mo vs care MRR €24
  • Kameli 29 + Champions 19 + Kapitanovi 19 pending; ~3 more covers it
  • Builds already cover the burn; MRR is the moat
13% of the way to MRR breakeven
Mission Control · the full picture: open loops, initiatives, automation health

Open loops · who is waiting on what

deliverChampions Lab €200 paid, call Wed 17 Jun then build final
deliverTMB Smart 1st €300 paid, kickoff call 18:30 today; 2nd €300 gated
ivoDomain automation green-light to scaffold the select-register-attach loop
sendVilla Tanita demo built, send to owner gated; pick which design
ivoKapitanovi €219 cash in, set up recurring care sub
replyYoan Rilski cold pitch sent, await Dr Nikiforov
ivoElegance Asenovgrad new warm prospect via Elena, green-light over-cap demo
sendKarlovo wave demos live, more gated on send
sendKickbox wave 13 demos live, gated on send
priceAmari Park confirm nightly rate, 3% care closed
sendKalina i Milan Elena-owned: deploy + send the link to owner
photosDemos on stock chase real photos to swap placeholders
Pill = what unblocks it. Send and price loops stop for Ivo, reply and photo loops are Elena-side, the dark pill is an Ivo hands-on action. Recomputed twice daily from the ops ledger.

Strategic initiatives

Local listings care pillarfolders shared with Elena; next: per-client A/B/C comms
Clarity Sprint consult trackfirst win paid (TMB 1st €300); deliver consult, Varna next
Social-media automation loopscoped, paid-ads tier in; awaiting Ivo green-light
Off-platform payment remindersnext: list manual payers, schedule per-payer drafts
Domain automation loopfeasible (registrar API + hosting); awaiting Ivo green-light
Rebuild / displacement playnext: more rebuild reps after Varna
Social clip packsnext: launch the brand-starter add-on
New-city pipelinenext: pick the next town to fan out
Action-items boardnext: backfill Elena on missing channels
Full picture / Mission Controlnext: adopt the session close-out recap
Reach-100k SMB playnext: badges + referrals layer first
Dot: green active, amber warming, grey idle, red blocked. Source: INITIATIVES.md register.

Automation health

Field-intake sweephourly · ok
Pulse refresh~10:00 & ~19:00 · ok
Action-items board08:00 + 14:00 · ok
Work board kickoff + wrapdaily · ok
Outbound prep + reply capturedaily · ok
Stale-loop watchdogdaily 09:30 · ok
Core loops all green, roughly 17 tasks active, 7 paused (completed one-time builds + superseded loops). Green = ran on schedule, amber = overdue, grey = pending. Recomputed twice daily.
Business closed, by owner · who closed the €1,183 collected so far; attribution inferred from the ops ledger, not yet a tracked field

Collected revenue, by closer

Elena€683
58% · Kameli, Kapitanovi, Food Addiction, Boyzone
Ivo€500
42% · TMB Smart consult, Champions Lab
Automated campaigns€0
0% · nothing closed yet without a human in the loop
Closer = who carried the deal to paid, not where the lead came from. Champions Lab was a cold-campaign lead that Ivo closed by hand, so campaigns have sourced leads but not yet closed one hands-free. Growing the automated share is the distribution-moat goal.

People engaged

Elena€683 closed · active
Ivo€500 closed · active
Yani€0 · engaged, no close yet
Galin€0 · Varna spa consult in pipeline
Hristo€0 · not yet aligned
TRACKING GAP: closer / source is inferred from each client's relationship in the ledger, not a recorded field. Amari Park (won, 3% care, uncollected) has no recorded closer. The field-intake sweep now captures closer + source on each win and flags any it cannot attribute.
Northr Pulse · Northr Launch vertical · sources: ops ledger + initiatives register + payments platform · processing fees estimated at ~2% · refreshed by the twice-daily runs (~10:00 & ~19:00).