Northr
Northr Launch
Pulse · venture dashboard
● Updated 22 June 2026 · refreshed ~10:00 & ~19:00
Day 18 of Northr Launch
Internal team dashboard, please don't share the link outside Ivo, Elena, Nikki, Miro.
Cash collected
€1,164
incl. €300 off-platform (TMB, bank); rest payments platform
Care MRR
€24/mo
Food Addiction €19 + Boyzone €5 (sub broken, card suspended); + €40/mo build instalment (ends Nov)
ARR run-rate
€288
€1,272 incl. signed-pending (Kameli €29 + Champions €19 + Kapitanovi €19 + Rakadiko €15)
Spent to date
€255
AI engine + asset gen + fees
Net position
+€909
cash-positive · €900+ committed
Cold sends this week
0
red flag: new ISO week, constraint is send approval not builds; rep portals (Rosica primary, Bobi staged) + Karnobat via Bobi carry the cold lane, warm sends gated

Hard commitments · closed deals, payment link unpaid, tracked apart from cash collected

Rakadiko link unpaidclosed by Elena 19 Jun; €200 build + €15 first-month care€215
Total hard commitments€215
A hard commitment is a closed deal where the client has committed and the payment link is minted but not yet paid. Tracked here, separate from Cash collected, so the actual-revenue figure stays clean. The moment a payment lands it drops from here and flows into Cash collected, never double-counted.

Pipeline funnel

Approached = demo link or pitch actually delivered. The constraint: 72 demos built, 24 sent or pitched. Newest live: Svezhest cleaning (first rep chat-intake demo, into Elena's portal), Skarata na Malev (charcoal-grill, Skutare), Animal Hope Bavaria (German rescue charity, Ivo request), Digital Nomads community landing, Life Partners Plovdiv (insurance broker, three-language BG/EN/DE), Malkiya Yavor (Ivo on-site demo, Plovdiv), TeachyPlanet, Coffee Delmar (personalised with real brand), guest house Bogdanovi. Abini Body is now a free showcase for a rep (Yana), not a paying client. The 22 Jun board review parked the Shumen textile trio (Atelier SiMoni, Solo Tekstil, Veera Home) as they are Yana's competitors, and removed Beluga (owner works for a web-build company). The cold lane now runs through the rep portals (Rosica, Bobi); warm sends stay gated. Declined or parked: ~13 (Shumen trio, Beluga, Ultra Design, PhiBrows, Sevlievo, Savoy, Amellia, Zora, Sozopol, Coffee and go; several doors open).

Revenue since inception · 5 Jun 2026, daily

Collected per day Cumulative revenue Cumulative spend ▲ cash-positive 10 Jun, day 6

Revenue

Kameli Club build paid 10 Jun€400
Champions Lab build paid 16 Jun€200
Kapitanovi build platform 18 Juncare €19 month 1 paid in cash; cash by design, no card sub€200
Boyzone care plan sub brokencard suspended; recreate €5/mo on Bobby's own card€5/mo
Food Addiction care plan active€19/mo
Food Addiction build, 6×40 1/6 paid€40/mo
TMB Smart consult, 1st payment bank 17 Jun€300
TMB Smart consult, 2nd payment value-gated€300
Champions Lab care plan at go-live€19/mo
Kapitanovi care plan 1st mo paid, off-season €10€19/mo
Kameli Club care plan at domain handover€29/mo
Rakadiko care plan from next month€15/mo
Brilliantin owner sign-offsold by Elena: €350 build + €20/mo; awaiting father (owner) sign-off€350
Rambo, mobile service collectingwon: build 5×€20 (~€100) + €15/mo care, instalments via Elena€100
BusinessTax + Terzieva care Niki's, free build€19 or €29/mo each, their choice, not triggeredTBD
Amari Park build partner sign-offoffer €300 (from €500); the 3% revenue deal is a separate company, not the site. Maria #2 unpriced€300
Collected / committed€1,164 / €1,100+

Expenses

AI engine subscriptionrecurring, the engine of the factory€180/mo
AI asset generation, video + imageto date, for the social clip packs€58
Payment processing fees est ~2%€17
Hosting, lead-scan API, domains€0
Total to date€255
In €1,164 Out €255 Care MRR covers 13% of monthly burn
This week
  • Board review 22 Jun: Ivo + Elena cleaned the pipeline into one authoritative state (confirmed-facts), the new top authority
  • Rambo confirmed won: build 5×€20 + €15/mo care, Elena collecting; Brilliantin sold €350 + €20/mo, owner sign-off pending
  • Kapitanovi care is paid in cash by design, not a broken link; Kameli double-€400 explained, one refunded, net €400
  • Cleaned out: Beluga removed (owner runs a web shop), Shumen textile trio parked (they are our rep Yana's competitors)
  • Cash €1,164 in, net +€909; no new collection this week; Boyzone's new descriptive domain went live and the first rep chat-intake demo (cleaning) is live
Watch
  • Collection-rail crisis: personal card / wallet suspended; cash (Food Addiction, Kapitanovi) + the €5 Boyzone sub cannot reach the company, an Ivo decision
  • Boyzone €5/mo sub broken (card suspended); recreate on Bobby's own card
  • Kameli site went live before the €29 care was paid; chasing it now, feeds the new go-live-after-care rule
  • Zero new cold sends: the constraint is send approval, not builds; rep portals (Rosica, Bobi) are the new cold lane
Path to MRR breakeven
  • Burn ~€180/mo vs care MRR €24
  • Kameli 29 + Champions 19 + Kapitanovi 19 + Rakadiko 15 pending; ~2 more covers it
  • Builds already cover the burn; MRR is the moat
13% of the way to MRR breakeven
Mission Control · the full picture: open loops, initiatives, automation health

Open loops · who is waiting on what

ivoCollection rail the binding constraint: personal card/wallet suspended; cash (Food Addiction, Kapitanovi) + €5 Boyzone cannot reach the company. Pick a real rail
ivoBoyzone €5/mo sub broken; recreate the recurring link on Bobby's own card
ivoKameli collect the first €29 care month, chasing
ivoChampions Lab send domain choices + fine-tune photos + social; care link on the domain pick
ivoMalkiya Yavor manager liked it; bottleneck is Ivo sending the email to the owner
ivoSkarata na Malev + Animal Hope deployed; confirm IG/FB, then Ivo review + price + send
ivoDigital Nomads + TeachyPlanet wire the form / get the contact number from Niki, then send
ivoNiki care plans BusinessTax + Terzieva €19/29 each on their choice; trigger the domain transfer
sendRakadiko + Coffee Delmar brothers; Elena to pursue the annual upfront, collect, then go live
replyBrilliantin sold; awaiting the father (owner) sign-off, then go live
replyBogdanovi · Elegance · Villa Tanita sent, awaiting replies; apply the follow-up cadence, then park if silent
sendRep cold lane Rosica pack ready (Elena to send), Bobi portal staged; first chat-intake demo (cleaning) live in Elena's portal; Shumen trio parked
Pill = what unblocks it. Send and price loops stop for Ivo, reply loops sit with the client, the dark pill is an Ivo hands-on action. Recomputed twice daily from the ops ledger and the journey-state spine.

Strategic initiatives

Self-improving loop / reflection layershipped: journey-state spine + 3 alert-only agents + live journey board; let it run a week, then judge
Ambassador Programengine + rep portals shipped; reps on a free chat channel, Rosica primary, Bobi staged; send Rosica's pack (Elena, gated)
Off-platform payment remindersurgent with the rail crisis: list manual payers, schedule per-payer drafts
Domain automation loopshipped: first domain live end-to-end; next, re-verify the nameserver API on the next client
Location outreach, channel-splitKarnobat-via-Bobi pilot in flight; rep portals carry the personalised lane
New-city pipelineShumen textile parked (our rep Yana's competitors); next: pick the next town
Local listings care pillarfolders shared with Elena; next: per-client A/B/C comms
Clarity Sprint consult trackTMB kickoff done, 1st €300 in; deliver consult, Varna next
Social-media automation loopscoped, paid-ads tier in; warming, awaiting Ivo green-light
Rebuild / displacement playnext: more rebuild reps after Varna
Social clip packsnext: launch the brand-starter add-on
Full picture / Mission Controlnext: adopt the session close-out recap
Action-items boardnext: backfill Elena on missing channels
Reach-100k SMB playnext: badges + referrals layer first
Dot: green active, amber warming, grey idle, red blocked. Source: INITIATIVES.md register.

Automation health

Field-intake sweephourly · ok
Pulse refresh~10:00 & ~19:00 · ok
Journey-state reconciler + board06:30 / twice daily · ok
Reply capture13:15 + 21:15 · ok
Care-delivery auditorMon 06:45 · ok
Payments-due + stale-loop watchdogdaily · ok
Action-items board + work boarddaily · ok
Core loops all green, 24 tasks active, 32 paused (completed one-time builds + superseded loops). Green = ran on schedule, amber = overdue, grey = pending. Recomputed twice daily.
Business closed, by owner · who closed the €1,164 collected so far; attribution inferred from the ops ledger, not yet a tracked field

Collected revenue, by closer

Elena€664
57% · Kameli, Kapitanovi, Food Addiction, Boyzone
Ivo€500
43% · TMB Smart consult, Champions Lab
Automated campaigns€0
0% · nothing closed yet without a human in the loop
Closer = who carried the deal to paid, not where the lead came from. Champions Lab was a cold-campaign lead that Ivo closed by hand, so campaigns have sourced leads but not yet closed one hands-free. Growing the automated share is the distribution-moat goal.

People engaged

Elena€664 closed · active
Ivo€500 closed · active
Yani€0 · engaged, no close yet
Galin€0 · Varna spa consult in pipeline
Hristo€0 · not yet aligned
TRACKING GAP: closer / source is inferred from each client's relationship in the ledger, not a recorded field. Amari Park (offer out, partner sign-off; the 3% deal is a separate company, not the site) has no recorded closer. The field-intake sweep now captures closer + source on each win and flags any it cannot attribute.
Northr Pulse · Northr Launch vertical · sources: ops ledger + initiatives register + payments platform · processing fees estimated at ~2% · refreshed by the twice-daily runs (~10:00 & ~19:00).