Northr
Northr Launch
Pulse · venture dashboard
● Updated 30 June 2026 · refreshed ~10:00 & ~19:00
Day 26 of Northr Launch
Internal team dashboard, please don't share the link outside Ivo, Elena, Nikki, Miro.
Cash collected
€1,364
incl. €300 off-platform (TMB, bank); rest payments platform
Care MRR
€24/mo
Food Addiction €19 + Boyzone €5 (sub broken, card suspended); + €40/mo build instalment (ends Nov)
ARR run-rate
€288
€1,272 incl. signed-pending (Kameli €29 + Champions €19 + Kapitanovi €19 + Rakadiko €15)
Spent to date
€259
AI engine + asset gen + fees
Net position
+€1,105
cash-positive · €1,050+ committed
Cold sends this week
0
red flag: zero so far this ISO week (29 Jun-5 Jul, day 2), constraint is send approval not builds; last week's six fresh demos still await send; rep portals (Rosica primary, Bobi staged) + Karnobat patch carry the cold lane, warm sends gated

Pipeline funnel

Approached = demo link or pitch actually delivered. The constraint: 83 demos built, 25 sent or pitched. Newest live: Barbershop The Champions (men's barbershop, Burgas, two locations, gold champion crest), Linsicar (car service, Hisarya, real recreated logo), VIP Design Mebeli (Elena, bespoke furniture, design-led), Spas i Moni (family hotel, Rhodopes, 11 real photos), Triumph Boutique (Ivo priority, lingerie boutique, Veliko Tarnovo, real photos + logo), Amore pizzeria (Ivo's friend's sister, Velingrad, now live with a slicker v2). Before them: Lotus Cafe (Ivo on-site half-hour demo, Plovdiv cafe + patisserie), Kondio (Ivo's client, investment-consultant personal brand, BG + Spanish), I & M Mebel (Elena, bespoke furniture, Sliven/Straldzha, now sent by Elena), Lisy's Mugs (Ivo priority, handmade gifts), Tako Gumi (Karnobat 24/7 roadside + tyres), Svezhest cleaning (first rep chat-intake demo), Skarata na Malev, Animal Hope Bavaria, Digital Nomads, Life Partners Plovdiv, Malkiya Yavor. On 23 Jun, Elena pulled 7 already-built Karnobat demos (Bistro Perla, Doner House, Skara pri Ben, Barzo Toplo Vkusno, Car Wash Poseidon, Avtoserviz Georgiev, Shehlare) out of cold inventory into tracked client channels, hers to work and send. Abini Body is now a free showcase for a rep (Yana), not a paying client. The 22 Jun board review parked the Shumen textile trio (Atelier SiMoni, Solo Tekstil, Veera Home) as they are Yana's competitors, and removed Beluga (owner works for a web-build company). The cold lane now runs through the rep channels (Elena's Karnobat patch, Rosica, Bobi); warm sends stay gated. Declined or parked: ~14 (Villa Tanita just declined: no revenue yet, Booking-only, may re-open pre-season; plus Shumen trio, Beluga, Ultra Design, PhiBrows, Sevlievo, Savoy, Amellia, Zora, Sozopol, Coffee and go; several doors open).

Revenue since inception · 5 Jun 2026, daily

Collected per day Cumulative revenue Cumulative spend ▲ cash-positive 10 Jun, day 6

Revenue

Kameli Club build paid 10 Jun€400
Champions Lab build paid 16 Jun€200
Kapitanovi build platform 18 Juncare €19 month 1 paid in cash; cash by design, no card sub€200
Rakadiko build paid 24 Jun€200 build landed on the platform today; care €15/mo starts next month, billed by Elena€200
Boyzone care plan sub brokencard suspended; recreate €5/mo on Bobby's own card€5/mo
Food Addiction care plan active€19/mo
Food Addiction build, 6×40 1/6 paid€40/mo
TMB Smart consult, 1st payment bank 17 Jun€300
TMB Smart consult, 2nd payment value-gated€300
Champions Lab care plan at go-live€19/mo
Kapitanovi care plan 1st mo paid, off-season €10€19/mo
Kameli Club care plan at domain handover€29/mo
Rakadiko care plan from next month€15/mo
Brilliantin owner sign-offsold + invoiced €470 (€350 build + 6×€20); links minted 30 Jun; restaurant section now live on the demo; awaiting father (owner) sign-off€350
Rambo, mobile service collectingwon: build 5×€20 (~€100) + €15/mo care, instalments via Elena€100
BusinessTax + Terzieva care Niki's, free build€19 or €29/mo each, their choice, not triggeredTBD
Amari Park build partner sign-offoffer €300 (from €500); the 3% revenue deal is a separate company, not the site. Maria #2 unpriced€300
Collected / committed€1,364 / €1,050+

Expenses

AI engine subscriptionrecurring, the engine of the factory€180/mo
AI asset generation, video + imageto date, for the social clip packs€58
Payment processing fees est ~2%€21
Hosting, lead-scan API, domains€0
Total to date€259
In €1,364 Out €259 Care MRR covers 13% of monthly burn
This week
  • Brilliantin upgraded + sold: Elena ordered + invoiced €470 (€350 build + 6×€20 care); the demo now carries a full restaurant section and is renamed Hotel & Restaurant Brilliantin, redeployed 30 Jun; build + care links minted, awaiting owner (father) sign-off to send
  • Kameli care link in Elena's hands: the €29/mo link was re-posted to her 29 Jun with ready forward copy; she sends it to Kamelia, then we collect month 1 (moves the long-open go-live-before-care item)
  • Six fresh demos still await send: Amore v2, Triumph Boutique, Spas i Moni, VIP Design Mebeli, Linsicar, Barbershop The Champions, all live; I & M Mebel sent 25-26 Jun, day-3 nudge queued 29 Jun, awaiting Elena's send, no reply yet
  • Rakadiko build €200 collected (24 Jun), care €15/mo from next month; main-menu prices added 29 Jun (57 of 68 dishes, 5 flagged to Elena)
  • Kondio + Lotus Cafe live (Ivo's call on send, price, go-live); Rambo won, domain ramboservis.com picked, go-live blocked on funding the registrar + the care-paid rule
  • Cash €1,364 in, net +€1,105; money re-read from the payments platform this run, no new payment since the 24 Jun Rakadiko charge; ISO week 29 Jun-5 Jul on day 2, quiet so far (zero new inbound bar Elena's edits, zero sends)
Watch
  • Collection-rail crisis: personal card / wallet suspended; cash (Food Addiction, Kapitanovi) + the €5 Boyzone sub cannot reach the company, an Ivo decision
  • Boyzone €5/mo sub broken (card suspended); recreate on Bobby's own card
  • Kameli site went live before the €29 care was paid; the link is now in Elena's hands to send, then collect (feeds the go-live-after-care rule)
  • Villa Tanita declined and archived: no revenue yet, Booking-only, kept for a pre-season re-open
  • Zero cold sends so far this ISO week, last week's six fresh demos still unsent: the constraint stays send approval, not builds; rep portals (Rosica, Bobi) are the cold lane
  • Terzievaivancheva.com expires 2 Jul (2 days out): renew on the incumbent registrar before any go-live, Ivo's hands
  • Daily automations all green: the morning batch (journey reconciler + board, overnight reply capture, payments-due, stale-loop watchdog, work + action boards) ran on schedule ~07:00-09:40 BG today (see automation health)
Path to MRR breakeven
  • Burn ~€180/mo vs care MRR €24
  • Kameli 29 + Champions 19 + Kapitanovi 19 + Rakadiko 15 pending; ~2 more covers it
  • Builds already cover the burn; MRR is the moat
13% of the way to MRR breakeven
Mission Control · the full picture: open loops, initiatives, automation health

Open loops · who is waiting on what

ivoCollection rail the binding constraint: personal card/wallet suspended; cash (Food Addiction, Kapitanovi) + €5 Boyzone cannot reach the company. Pick a real rail
sendTriumph · Spas i Moni · VIP Design · Linsicar · Barbershop Champions six new demos built + live this week (incl. Amore v2); Elena's three (VIP, Linsicar, Barbershop) ready-to-copy outreach texts posted, hers to send; Triumph + Spas i Moni are Ivo's review + send
ivoBoyzone €5/mo sub broken; recreate the recurring link on Bobby's own card
sendKameli €29 care link re-posted to Elena 29 Jun with forward copy; she sends to Kamelia, then collect month 1
ivoChampions Lab send domain choices + fine-tune photos + social; care link on the domain pick
ivoMalkiya Yavor + Lotus Cafe + Amore all live and shown; Ivo's to review, price, send, real-domain go-live
ivoKondio + Skarata na Malev + Animal Hope Kondio: confirm spelling + palette, supply phone + email; Skarata + Animal Hope: confirm IG/FB; then Ivo review + price + send
replyI & M Mebel Elena sent it 25-26 Jun; awaiting reply, cadence +5 due ~30 Jun, +10 last-touch ~5 Jul
sendTako Gumi + Lisy's Mugs built + live; Tako Gumi waits on Elena to send, Lisy's Mugs (Ivo's friend) awaiting Ivo review
ivoNiki care plans BusinessTax + Terzieva €19/29 each on their choice; Terzieva domain renews before 2 Jul (2 days), do not let it lapse
replyRakadiko + Coffee Delmar Rakadiko build paid, care bills next month; main-menu prices added 29 Jun (5 flagged to Elena). Coffee Delmar, brother, still closing the annual upfront
replyBrilliantin sold + invoiced €470; build/care links minted 30 Jun, restaurant section now live; awaiting the father (owner) sign-off, then Elena sends + go live
ivoRambo domain ramboservis.com picked; go-live blocked on funding the registrar balance + the care-paid rule (€0 collected, cash rail); July social pack + add-on price still open
replyBogdanovi · Elegance · Kalina i Milan sent, awaiting replies; Kalina i Milan +10 last-touch due today 29 Jun (Elena), Elegance +10 passed; apply the cadence, then park if silent
sendKarnobat patch + rep lane 7 Karnobat demos in tracked channels for Elena to work (supply missing contacts, then send); Rosica pack ready, Bobi staged; Shumen trio parked
Pill = what unblocks it. Send and price loops stop for Ivo, reply loops sit with the client, the dark pill is an Ivo hands-on action. Recomputed twice daily from the ops ledger and the journey-state spine.

Strategic initiatives

Self-improving loop / reflection layershipped: journey-state spine + 3 alert-only agents + live journey board; let it run a week, then judge
Ambassador Programengine + rep portals shipped; reps on a free chat channel, Rosica primary, Bobi staged; send Rosica's pack (Elena, gated)
Off-platform payment remindersurgent with the rail crisis: list manual payers, schedule per-payer drafts
Domain automation loopshipped: first domain live end-to-end; next, re-verify the nameserver API on the next client
Location outreach, channel-splitKarnobat-via-Bobi pilot in flight; rep portals carry the personalised lane
New-city pipelineShumen textile parked (our rep Yana's competitors); next: pick the next town
Local listings care pillarfolders shared with Elena; next: per-client A/B/C comms
Clarity Sprint consult trackTMB kickoff done, 1st €300 in; deliver consult, Varna next
Social-media automation loopscoped, paid-ads tier in; warming, awaiting Ivo green-light
Rebuild / displacement playnext: more rebuild reps after Varna
Social clip packsnext: launch the brand-starter add-on
Full picture / Mission Controlnext: adopt the session close-out recap
Action-items boardnext: backfill Elena on missing channels
Reach-100k SMB playnext: badges + referrals layer first
Dot: green active, amber warming, grey idle, red blocked. Source: INITIATIVES.md register.

Automation health

Field-intake sweephourly · ran ~09:36
Pulse refresh~10:00 & ~19:00 · ok
Journey-state reconciler + boardran ~06:34 / 07:24 · on schedule
Reply captureran 21:22 · next 13:15
Care-delivery auditorMon · ran 29 Jun
Payments-due + stale-loop watchdogran ~09:22 / 09:36 · on schedule
Action-items board + work boardboth ran ~07-08:00
All core loops green: the daily morning batch ran on schedule ~07:00-09:40 BG today, every loop on cadence. 22 tasks active, 50 paused (completed one-time builds + superseded loops). Green = ran on schedule, amber = overdue, grey = pending. Recomputed twice daily.
Business closed, by owner · who closed the €1,364 collected so far; attribution inferred from the ops ledger, not yet a tracked field

Collected revenue, by closer

Elena€864
63% · Kameli, Kapitanovi, Rakadiko, Food Addiction, Boyzone
Ivo€500
37% · TMB Smart consult, Champions Lab
Automated campaigns€0
0% · nothing closed yet without a human in the loop
Closer = who carried the deal to paid, not where the lead came from. Champions Lab was a cold-campaign lead that Ivo closed by hand, so campaigns have sourced leads but not yet closed one hands-free. Growing the automated share is the distribution-moat goal.

People engaged

Elena€864 closed · active
Ivo€500 closed · active
Yani€0 · engaged, no close yet
Galin€0 · Varna spa consult in pipeline
Hristo€0 · not yet aligned
TRACKING GAP: closer / source is inferred from each client's relationship in the ledger, not a recorded field. Amari Park (offer out, partner sign-off; the 3% deal is a separate company, not the site) has no recorded closer. The field-intake sweep now captures closer + source on each win and flags any it cannot attribute.
Northr Pulse · Northr Launch vertical · sources: ops ledger + initiatives register + payments platform · processing fees estimated at ~2% · refreshed by the twice-daily runs (~10:00 & ~19:00).