Northr
Northr Launch
Pulse · venture dashboard
● Updated 20 June 2026 · refreshed ~10:00 & ~19:00
Day 16 of Northr Launch
Internal team dashboard, please don't share the link outside Ivo, Elena, Nikki, Miro.
Cash collected
€1,164
incl. €300 off-platform (TMB, bank); rest payments platform
Care MRR
€24/mo
+ €40/mo instalment (ends Nov)
ARR run-rate
€288
€1,272 incl. signed-pending (Kameli €29 + Champions €19 + Kapitanovi €19 + Rakadiko €15)
Spent to date
€255
AI engine + asset gen + fees
Net position
+€909
cash-positive · €900+ committed
Cold sends this week
0
red flag: week's gains were closes, not new sends; Karlovo Viber sheet now with Elena, warm + Shumen demos gated on send

Hard commitments · closed deals, payment link unpaid, tracked apart from cash collected

Rakadiko link unpaidclosed by Elena 19 Jun; €200 build + €15 first-month care€215
Total hard commitments€215
A hard commitment is a closed deal where the client has committed and the payment link is minted but not yet paid. Tracked here, separate from Cash collected, so the actual-revenue figure stays clean. The moment a payment lands it drops from here and flows into Cash collected, never double-counted.

Pipeline funnel

Approached = demo link or pitch actually delivered. The constraint: 68 demos built, 24 sent or pitched. Newest live: Malkiya Yavor (Ivo on-site demo, Plovdiv), TeachyPlanet, plus Coffee Delmar, guest house Bogdanovi, Abini Body and the Shumen textile trio (Atelier SiMoni, Solo Tekstil, Veera Home); Life Partners Plovdiv (insurance broker, Build-42) is in build, tyre-service Build-40 still resolving its link. Karlovo Viber send-sheet is with Elena; the warm and Shumen waves are gated on send approval. Declined or parked: 9 (Ultra Design, PhiBrows, Sevlievo, Savoy, Amellia, Zora, Sozopol, Coffee and go; several doors open).

Revenue since inception · 5 Jun 2026, daily

Collected per day Cumulative revenue Cumulative spend ▲ cash-positive 10 Jun, day 6

Revenue

Kameli Club build paid 10 Jun€400
Champions Lab build paid 16 Jun€200
Kapitanovi build platform 18 Juncare €19 link broken, recurring sub not set up€200
Boyzone care plan active€5/mo
Food Addiction care plan active€19/mo
Food Addiction build, 6×40 1/6 paid€40/mo
TMB Smart consult, 1st payment bank 17 Jun€300
TMB Smart consult, 2nd payment value-gated€300
Champions Lab care plan at go-live€19/mo
Kapitanovi care plan 1st mo paid, off-season €10€19/mo
Kameli Club care plan at domain handover€29/mo
Rakadiko care plan from next month€15/mo
Unpriced wins: Maria #2, Amari (3% care)Pinus Villas ~€2,300 opportunity parked, archive signed offTBD
Collected / committed€1,164 / €1,100+

Expenses

AI engine subscriptionrecurring, the engine of the factory€180/mo
AI asset generation, video + imageto date, for the social clip packs€58
Payment processing fees est ~2%€17
Hosting, lead-scan API, domains€0
Total to date€255
In €1,164 Out €255 Care MRR covers 13% of monthly burn
This week
  • Kapitanovi €200 build settled on the payments platform, site live
  • Champions Lab won: €200 build paid, €19/mo at go-live
  • Rakadiko closed by Elena: €200 build + €15/mo care, payment link awaiting payment
  • TMB Smart: 1st €300 paid (of €600 consult), bank
  • New demos live: Malkiya Yavor (Ivo on-site), TeachyPlanet, Coffee Delmar, Bogdanovi, Abini Body + Shumen trio; Life Partners (Build-42) in build
  • Cash €1,164 in, net +€909; closes, not new sends
Watch
  • Zero new cold sends this week: the constraint is send approval, not builds; Karlovo Viber sheet now with Elena
  • Collection-rail crisis: personal card blocked; cash trio (Food Addiction, Kapitanovi, Rambo) needs a real receiving rail, an Ivo decision
  • Kapitanovi €200 build settled; €19 care link still broken, needs a new working link
  • Spawned build sessions stall on the post step; pre-approve the message send to stop the hangs
Path to MRR breakeven
  • Burn ~€180/mo vs care MRR €24
  • Kameli 29 + Champions 19 + Kapitanovi 19 + Rakadiko 15 pending; ~2 more covers it
  • Builds already cover the burn; MRR is the moat
13% of the way to MRR breakeven
Mission Control · the full picture: open loops, initiatives, automation health

Open loops · who is waiting on what

ivoMalkiya Yavor on-site demo live; snap real photos, confirm phone, Ivo sends + prices
ivoLife Partners Plovdiv Build-42 displacement demo in build; Ivo reviews then sends
ivoKapitanovi €200 build settled; issue a new working €19/mo link, confirm domain vs pages.dev
ivoRakadiko closed by Elena; payment link unpaid, collect €200 build + €15/mo care
ivoCollection rail personal card blocked, pick a real receiving rail for the cash trio
sendWarm wave Brilliantin, Terzieva, Coffee Delmar, Bogdanovi live; then Elena sends
sendShumen textile Abini Body + 3 textile demos live, price and send gated
deliverTMB Smart kickoff done, deliver consult; 2nd €300 value-gated
deliverChampions Lab €200 paid, build final, €19/mo at go-live
ivoRambo verbal GO; build + care links blocked, no bank account
sendKarlovo batch Viber send-sheet handed to Elena, her call to send
ivoNiki care plans BusinessTax €29 + Terzieva €19, mint links on his word
Pill = what unblocks it. Send and price loops stop for Ivo, reply and photo loops are Elena-side, the dark pill is an Ivo hands-on action. Recomputed twice daily from the ops ledger.

Strategic initiatives

Local listings care pillarfolders shared with Elena; next: per-client A/B/C comms
Clarity Sprint consult trackTMB kickoff done, 1st €300 in; deliver consult, Varna next
Social-media automation loopscoped, paid-ads tier in; warming, awaiting Ivo green-light
Off-platform payment remindersurgent with the rail crisis: list manual payers, schedule per-payer drafts
Domain automation loopshipped: first domain live end-to-end; next, re-verify the nameserver API on the next client
Rebuild / displacement playnext: more rebuild reps after Varna
Social clip packsnext: launch the brand-starter add-on
New-city pipelineShumen textile vertical opened, 4 demos live; next: pick the next town
Location outreach, channel-splitnamed 20 Jun; Karlovo-via-Bobby pilot in flight, send-sheet handed off
Action-items boardnext: backfill Elena on missing channels
Full picture / Mission Controlnext: adopt the session close-out recap
Reach-100k SMB playnext: badges + referrals layer first
Dot: green active, amber warming, grey idle, red blocked. Source: INITIATIVES.md register.

Automation health

Field-intake sweephourly · ok
Pulse refresh~10:00 & ~19:00 · ok
Action-items board08:00 + 14:00 · ok
Work board kickoff + wrapdaily · ok
Outbound prep + reply capturedaily · ok
Stale-loop watchdogdaily 09:30 · ok
Core loops all green, 18 tasks active, 23 paused (completed one-time builds + superseded loops). Green = ran on schedule, amber = overdue, grey = pending. Recomputed twice daily.
Business closed, by owner · who closed the €1,164 collected so far; attribution inferred from the ops ledger, not yet a tracked field

Collected revenue, by closer

Elena€664
57% · Kameli, Kapitanovi, Food Addiction, Boyzone
Ivo€500
43% · TMB Smart consult, Champions Lab
Automated campaigns€0
0% · nothing closed yet without a human in the loop
Closer = who carried the deal to paid, not where the lead came from. Champions Lab was a cold-campaign lead that Ivo closed by hand, so campaigns have sourced leads but not yet closed one hands-free. Growing the automated share is the distribution-moat goal.

People engaged

Elena€664 closed · active
Ivo€500 closed · active
Yani€0 · engaged, no close yet
Galin€0 · Varna spa consult in pipeline
Hristo€0 · not yet aligned
TRACKING GAP: closer / source is inferred from each client's relationship in the ledger, not a recorded field. Amari Park (won, 3% care, uncollected) has no recorded closer. The field-intake sweep now captures closer + source on each win and flags any it cannot attribute.
Northr Pulse · Northr Launch vertical · sources: ops ledger + initiatives register + payments platform · processing fees estimated at ~2% · refreshed by the twice-daily runs (~10:00 & ~19:00).